Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Episodes
32 episodes
#30 How to get sh*t done - Productivity hacks
We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in...
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Season 2
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Episode 30
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37:08
#29 Burnout Talk with Sally Clarke
Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a bu...
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Season 2
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Episode 29
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38:06
#28 ABM with Casper Rouchmann
Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann...
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Season 2
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Episode 28
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30:25
#27 Make meetings great again
Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings...
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Season 2
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Episode 27
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27:34
#26 What I have learned in the first 25 episodes of Frenemies
By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so imp...
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Season 2
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Episode 26
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30:20
#25 Excelling at Stakeholder Management to progress in your career
Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is o...
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Season 2
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Episode 25
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28:48
#24 Building a strong Sales & Marketing Alignment with Laura Erdem
Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How ...
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Season 2
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Episode 24
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38:11
#23 Q4: What to focus on to drive revenue
Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a...
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Season 2
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Episode 23
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31:22
TLDL: Paid Media Deep Dive - Key Insights
Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between...
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Season 2
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19:53
#22 Paid Media Deep Dive with Deivis Rupslaukis
Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that g...
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Season 2
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Episode 22
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45:32
#21 How to spot red flags with Jillian Als
The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader wi...
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Season 2
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Episode 21
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31:28
#20 Teams that Sell with Martin Nyvang Mariussen
Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this e...
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Season 1
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Episode 20
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37:59
#19 Why the CFO matters with Sara Leander-Pehrson
In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results ...
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Season 1
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Episode 19
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43:24
#18 How to startup in 2023 with Marc Denier
In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between ...
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Season 1
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Episode 18
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31:38
#17 Let's talk about price baby
Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strat...
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Season 1
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Episode 17
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34:51
#16 Sales and Marketing Alignment with Jillian Als
In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about thei...
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Season 1
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Episode 16
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34:47
#15 Our Confessions: Sales and Marketing activities we're not proud of
Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they h...
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Season 1
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Episode 15
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35:33
#14 How Brands impact our decision-making
Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how ...
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Season 1
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Episode 14
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31:05
#13 How to use AI to be more efficient
Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a...
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Season 1
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Episode 13
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34:20
#12 How to land your dream job
Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, ...
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Season 1
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Episode 12
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34:24
#11 Playbooks - What we need and why
Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, wh...
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Season 1
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Episode 11
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30:03
#10 Tech Talk - The perfect tech stack
The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sale...
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Season 1
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Episode 10
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28:09
#9 Training and Onboarding: What do we need?
As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best.Topics they discuss in this episode:
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Season 1
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Episode 9
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34:27
#8 How did we end up here?
This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in thi...
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Season 1
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Episode 8
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30:42