Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#17 Let's talk about price baby
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Julia Hartwig & Ahmet Albayrak
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Season 1
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Episode 17
Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Frenemies - where Sales and Marketing sit down and talk together.
