Julia Hartwig is a B2B growth strategist and podcast host based in Copenhagen. With more than a decade of experience working inside and alongside founder-led scale-ups across Northern Europe, she specializes in GTM alignment, ICP discipline, and building the commercial foundation that connects sales, marketing, and product.

She started Frenemies because she kept seeing the same pattern: smart teams, solid strategy, and a gap between what was planned and what actually happened. The podcast is her way of having the honest conversations that rarely make it into boardrooms or conference panels.

Julia works as a freelance consultant helping B2B scale-ups align their go-to-market functions for sustainable growth, and hosts Frenemies as a natural extension of that work.

Frenemies — where growth meets reality.