Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#22 Paid Media Deep Dive with Deivis Rupslaukis
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Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing.
The topics discussed in this episode:
- The metrics you need to know to get started with paid media
- Creating a paid media strategy that drives revenue
- Choosing the right platform: where to invest and why
- Lead generation vs. Demand generation: how to prove the impact to leadership
- Paid media tips more people should know
- How to optimize your Google Ads setup
- Aligning paid media with Sales
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