Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#20 Teams that Sell with Martin Nyvang Mariussen
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Julia Hartwig & Ahmet Albayrak
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Season 1
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Episode 20
Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies.
The topics covered in this episode:
- B2B teams depend more on collaboration now than ever before
- Should Sales be an individual discipline or a team sport?
- The shift that needs to happen in targets and bonus setups to accommodate a team mentality
- Should Marketing get a bonus as well?
- How competitive personality types can collaborate
- Building trust to create teams that work together
- Creating a team that sells as a Sales Manager
- Difficulties SaaS companies face in scaling Sales and Marketing
- Why Marketing and Sales need to center around the buyer
- What makes teams high performing
Find the book "Teams that Sell" here
