Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#23 Q4: What to focus on to drive revenue
Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.
The topics discussed in this episode:
- Fact check - The key stats for 2023
- Why Q4 is tricky: Spray & pray vs. doubling down
- Initiatives to start aligning your Sales and Marketing
- Sales initiatives for Q4: The power of prospecting and technology
- Marketing initiatives for Q4 : Customer marketing, intent data, and lots of research
- Product initiatives for Q4: Enabling scalability
- Customer success initiatives for Q4: The sales to customer success handover
