Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Podcasting since 2023 • 32 episodes
Frenemies - Where Sales and Marketing Talk
Latest Episodes
#30 How to get sh*t done - Productivity hacks
We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in...
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Season 2
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Episode 30
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37:08
#29 Burnout Talk with Sally Clarke
Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a bu...
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Season 2
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Episode 29
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38:06
#28 ABM with Casper Rouchmann
Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann...
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Season 2
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Episode 28
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30:25
#27 Make meetings great again
Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings...
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Season 2
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Episode 27
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27:34
#26 What I have learned in the first 25 episodes of Frenemies
By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so imp...
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Season 2
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Episode 26
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30:20
