Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#24 Building a strong Sales & Marketing Alignment with Laura Erdem
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Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing?
The topics discussed in this episode:
- What are the building blocks of a strong alignment at Dreamdata
- Why Sales leaders should care about Marketing
- How Sales and Marketing can compromise to test initiatives
- What marketers should do to gather insights from Sales
- What sellers should do to increase the lead quality
