Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#25 Excelling at Stakeholder Management to progress in your career
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Stakeholder management - just a buzzword or a skill?
In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relevant stakeholders effectively.
The topics discussed in this episode:
- How stakeholder management can help you progress in your career
- Exercise on how to view your stakeholder more strategically
- Engaging stakeholders effectively
- How to hold stakeholders accountable
- Managing stakeholder and their expectations
- Why evaluating project and stakeholder groups is important
- The skills you learn by focusing on stakeholder management
