Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
Latest Episodes
#39 Signal Over Noise with Jillian Als, Leadfeeder
Most B2B companies are drowning in signals right now. The question is whether they can tell which ones actually matter.In this episode of Frenemies, Julia sits down with Jillian Als, CMO of Leadfeeder: a platform that identifies who is v...
#38 ICP, Positioning and Scaling Reality with Joris van Kappen
Most founder-led companies treat ICP as a demographic checklist. Joris van Kappen thinks that's where growth goes wrong.In this episode of Frenemies, Julia sits down with Joris van Kappen, founder of Accelor Hub, who has spent his career...
#37 AI Strategy vs AI Activity: What CMOs Actually Know with Dorothea Gam, Mouseflow
Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, ...
#36 When The Economics Change with Roee Hartuv
Most SaaS companies built their economics on a simple truth: the cost to serve the next customer is practically zero. AI is changing that and most companies don't see it coming.In this episode of Frenemies, Julia sits down with Roee Hart...
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#35 When the Playbook Doesn't Fit - Sales in Complex Markets with Josephine Kleiner
Most go-to-market playbooks are built for 30–90 day sales cycles. What happens when yours runs 1–2 years?In this episode of Frenemies, Julia sits down with Josephine Kleiner, Head of Sales at Vitus Cloud, a scale-up selling data manageme...
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