Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#25 Excelling at Stakeholder Management to progress in your career
Stakeholder management - just a buzzword or a skill?
In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relevant stakeholders effectively.
The topics discussed in this episode:
- How stakeholder management can help you progress in your career
- Exercise on how to view your stakeholder more strategically
- Engaging stakeholders effectively
- How to hold stakeholders accountable
- Managing stakeholder and their expectations
- Why evaluating project and stakeholder groups is important
- The skills you learn by focusing on stakeholder management
