Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#26 What I have learned in the first 25 episodes of Frenemies
By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies.
The topics discussed in this episode:
- Why Sales & Marketing alignment is important
- Spending budgets more effectively
- Team & employee motivation
- Achieving business goals
- The 4 building blocks of Sales & Marketing alignment
- Communication
- Understanding
- Standardization
- Planning
- What Julia has personally learned through Frenemies
You want to give feedback, have topic suggestions or would like to be a guest on Frenemies? Let us know at info@frenemies.nu
