Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#26 What I have learned in the first 25 episodes of Frenemies
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By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies.
The topics discussed in this episode:
- Why Sales & Marketing alignment is important
- Spending budgets more effectively
- Team & employee motivation
- Achieving business goals
- The 4 building blocks of Sales & Marketing alignment
- Communication
- Understanding
- Standardization
- Planning
- What Julia has personally learned through Frenemies
You want to give feedback, have topic suggestions or would like to be a guest on Frenemies? Let us know at info@frenemies.nu
