Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#15 Our Confessions: Sales and Marketing activities we're not proud of
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Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they knew they don't move the needle? Let's confess together and learn how to prevent focusing on activities that don't create value.
The topics discussed in this episode:
- Marketers being tempted to present numbers that look better than they are in reality
- Why sellers think it's easier to lie if they don't know the answer
- How missing sales training can lead to mistakes
- The difference between click-baiting and quality content
- Why you can't get tired of creating content
- How content and our consumption thereof has changed
- Booking meetings to book meetings
- Focusing on lead generation vs. demand generation
- Sending terrible emails is quick and dirty
- How false is false advertising?
