Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#14 How Brands impact our decision-making
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Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market.
The topics discussed in this episode:
- The power of brands
- Branding vs. Brand awareness - What is the difference
- The brand psychology and its impact on our decision-making
- Why B2B companies are so far behind on branding
- How B2B buyers make purchase decisions
- Does every B2B company need a brand?
- Why branding and content are intertwined
- Our favorite B2B brands that get it right
Sign up for the B2B Saas Growth Day on May 25th
Sources:
Listen to Shoot the SHFT for more content on how to turn your brand into a long-term asset
