Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#11 Playbooks - What we need and why
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Julia Hartwig & Ahmet Albayrak
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Season 1
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Episode 11
Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them.
Topics discussed in the episode:
- Do playbooks reduce creativity?
- Sales onboarding with vs without playbooks
- What is Demand Generation Playbook
- How playbooks help new employees
- What needs to be in an effective Sales playbook
- Why the CRM is an important part of a playbook
- Do we need standardized outreach cadences?
- Standardization vs. Creativity
- Why Marketing needs a playbook as well
- Why it's more fun to work in Sales and Marketing
