Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#10 Tech Talk - The perfect tech stack
The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers.
Topics discussed in this episode:
- Who has the biggest tech stack - Sales vs Marketing
- What team adopts technology more
- CRM and Marketing automation tools
- The tools needed to analyze, track, and optimize
- LinkedIn tools and post scheduling
- AI: what are the tools actually worth the cost
- Project management tools - when is it time to invest in them
- Analytics and dashboarding
- Do you need sales content management
- Are sales intelligence tools actually worth the cost?
You want to keep up with the newest tools on the market and stay ahead of the game? We can recommend Poduct Hunt to do exactly that: https://www.producthunt.com/
