Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#9 Training and Onboarding: What do we need?
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Julia Hartwig & Ahmet Albayrak
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Season 1
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Episode 9
As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best.
Topics they discuss in this episode:
- What does Marketing need to know to be fully onboarded?
- What does the perfect Sales onboarding look like?
- How onboarding differs between startups and enterprises
- Why we love playbooks
- How do you stay up to date in Sales?
- How do you keep up with market trends?
