Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#7 Why we hate Sales
We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales.
While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an inside view on what Sales is currently lacking, and why people can hate Sales.
Topics they discuss in this episode:
- Why Sales isn't a team sport
- Does Sales have to be pushy?
- Is the Sales quota what makes everything so difficult?
- How sellers always find a shortcut
