Frenemies - Where growth meets reality
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
Frenemies - Where growth meets reality
#7 Why we hate Sales
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We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales.
While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an inside view on what Sales is currently lacking, and why people can hate Sales.
Topics they discuss in this episode:
- Why Sales isn't a team sport
- Does Sales have to be pushy?
- Is the Sales quota what makes everything so difficult?
- How sellers always find a shortcut
