Frenemies - Where Sales and Marketing Talk
Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.
Frenemies - Where Sales and Marketing Talk
#2 Why are Sales and Marketing Frenemies?
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Julia Hartwig & Ahmed Albayrak
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Season 1
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Episode 2
In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet).
Questions they discuss in this episode:
- Why do Sales and Marketing have different targets?
- Can Sales and Marketing actually listen to each other?
- How can Sales proof the success of outreach initiatives?
- What can Marketing do to support Sales in the outreach process?
- Will OpenAI kill Marketing?
